Content marketing is undoubtedly one of the most popular marketing channels on the Internet. In the era of the standard ad, which loses effectiveness, content marketing allows for a more effective implementation of the objectives pursued. Content is the basis of marketing, Internet users use the Google search to get to the right content, which is why it is so important. The content takes many forms, can be both thematic articles and photos or video footage. The content is indexed in Google in many phrases, the more valuable content we have, together with the relevant keywords, the higher the chance of getting additional traffic. The content is also used for positioning in Google search, selection and quality of the texts contributes significantly to increase the client's site position in search results. In our activities, we focus mainly on the quality of the content, so as to achieve the desired effect, which is to attract new customers and increase sales.