Positioning service is a very complex and complicated process. In the era of constant change in Google search engine algorithms it is not easy to get the positions that will bring a certain advantage. The acronym SEO is derived from Search Engine Optimization and means promotion actions for websites in search engines. In order to achieve tangible results in positioning you need time and systematic work. Positioning is not only gaining links from high quality and thematic pages, but it is also certain action on the side of client's website. In this case, the Web page is validated and optimized in many ways, e.g. if the site is built in accordance with the guidelines of Google, if it is available for Google robots. Positioning begins with the implementation of a comprehensive SEO audit, in which all optimization tips are included as well as the information on further action and the selection of keywords. In the positioning we use "white hat" only, so that the effects are long-lasting.